How do these madcap designers do it? Every time we think they've blown their creative cookies, they come up with a flash of inspiration that's simply oozing with 'why didn't I think of that?' factor.

This is particularly true of our innovative friends at Suck UK, because their latest idea is brilliant in its simplicity. FruitBalls are ceramic bowls in the shape of deflated soccer balls and basketballs. Ingenious, right? Now why didn't we think of that?

More imaginative than Dennis Rodman's dress sense, FruitBalls are ideal for sport fans who like snacking during televised games. Fill 'em with nachos, crisps, nuts or whatever.

In fact you can use FruitBalls to hold almost anything that needs a sporty, highly distinctive home: keys, coins, cufflinks - you name it. Put one on your desk and we guarantee curious colleagues will be asking you about it.

Ultra-realistic, you'd be forgiven for thinking these sporty bowls were genuine saggy balls. When we first saw them we tried to find a pump. Then we picked one up and realized that, unlike the crushed balls you might find lurking in the garage, it was totally inflexible. Which is just as well because you wouldn't want visitors trying to manipulate your deflated balls.

Speaking of childish innuendos, we've somehow managed to resist making too many, so we'll quit while we're ahead. But hear this: FruitBall stocks are limited, so avoid that deflated feeling and get ordering.