Spread this bad boy out on the sand and park your arse. You're on holiday and it's your duty to relax. There’s nothing quite like a British summer – it could go either way, scorching temps and clear blue skies for days at a time, or permanent grey overcast leaving the mercury stranded around the 12 degree mark. This is a beach towel for both of those occasions.

Whether the dodgy weather renders your towel sentiment ironic or you’re in for the biggest heatwave in history, just sit back and selfie the hell out of yourself.